According to an article from InternetNews Dell has generated over $1MM in the last 18 months by posting sales and promotional messages out to their Twitter followers. The Dell Home Outlet currently has over 3000 followers. Although $1MM is not a huge amount for Dell the example does show that the Twitter audience is somewhat in the buyer mind set.
This is a pretty standard use of Twitter in these early days of the service. Companies are creating Twitter accounts to push product information, special offers, or customer service updates. Once Twitter determines a business model I’m sure there will be additional opportunties for marketers to leverage this micro-blogging technology.
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