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What are online Coupons
December 14th, 2008 by Rob Walker
Online Coupon Site

Online Coupon Site

Online Coupons are coupons visitors can printed out on their home printer.  In the past there were issues with fraud and retailer acceptance — but now you will find that technologies are available to thwart fraud and appease retailer concerns.

Online couponing is a great way to provide an offer to your consumers and measure the effectiveness of a campaign.  A couple things to keep in mind:

  • To prevent fraud you will want to check out one of the online coupon vendors.  They offer technologoes that manage the amount of times to coupons can be printed.  They also work with retailers to make sure the coupons will be accepted at check out.
  • Couponing works well in conjunction with other tactics such as blogger outreach.
  • For consumer brands a lot of the traffic to your web site is looking for coupons.  Providing new offers throughout the year is a great way to build a loyal visitor to your site.

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