Nielson Online Report

That’s a terrible title for a post, but it’s late and I couldn’t think of a better one.  The important point is that we’re seeing a rise in online gaming AND we need to remember that gaming is not just for zit faced teens that only leave the basement when the Mountain Dew runs low.

If you’re looking for an innovative and engaging way to reach your audience give some thought to Advergaming.  Better yet combine your Product/Brand message with a game that includes a viral/social aspect.

Thoughts:

Online gaming will continue to grow as platforms continue to grow — especially on cell phone.

Gaming provides a very interactive experience which can be very powerful for entertainment and lifestyle products.

If you’re looking to reach Moms take a very serious look at online gaming.  Especially games played via social networks like Facebook.