We’ve gotten to the point were web 2.0 is now fading into history giving way to the next “big thing”.  Unlike Web 1.0 we haven’t seen any new sustainable businesses.  Looking at the big user generated content sites, YouTube, Facebook, MySpace, and Twitter, we’ve seen no positive revenue — just a lot of burn.  So what becomes of these sites?

Here’s a post from PaidContent.org that sheds some light (link here) “YouTube and William Morris Agency close to deal”. User Generated Content sites don’t attract advertisers.  Advertisers are scared to death of user gen content.  I should know — We once had to explain to Disney way their display ads where appearing on a dominatrix site.  These sites have to add professional content to attract the ad dollars.  The YouTube deal is an obvious move.   Will we see similar things from the others?

Well, with MySpace we are with MySpace videos and music.  Twitter is hopeless.  But Facebook?  How would we are pro content to Facebook — Celebrity Fan Pages!  Where are they?  Why am I not friends with Ridley Scott, Will Ferrell, and John Stewart?

Another way to look at this — what happened to all of the UGC sites of Web 1.0?  Where is TheGlobe, Tripod, Geocities, Friendster and all the others?  None of them adapted — what comes next may benefit from thinking Pro content first then UGC second.