Walmart's iPhone Ap

For Valentine’s Day Walmart has launched an iPhone ap that allows users to blow the love of their life a kiss — and quickly find that perfect gift at Walmart.  With over 1MM iPhones in the US and thousand more sold each day expect to see more and more of these Promo-Aps.

Is the Promo-Ap the 30 Second spot of the future?   We’ll always have some form of the 30 second spot.  But the Promo-Ap is a strong contender for advertising dominance.  Why?  Because good aps add value that the consumer needs AND sells product. That combination can drive the entire buy cycle from awareness to direct purchase.

Here’s a freeby — want to make a kagillion dollars in 2025?  Start a development company that develops Promo-Aps for TV.