Facebook Notes Growth

Have a look at these data points posted by Compete.com (link) on Facebook’s pop in traffic to their Notes featured from the hugely popular “25 Things About Me” phenomenon.  The “25 things” concept is that you post a note in your Facebook Notes application that lists 25 things your friends may not know about you then broadcast the list to all your friends.

It all started a couple months ago — but no one ones who and how it got started!  That’s the best part — this is a completely viral phenomenon.  I’m sure Facebook could back track to the first person that posted the “25 Things” list and find the originator.  I would not be surprised the learn that Facebook created this thing themselves.  But regardless of how it got started there is some great learning for Social Network marketers:

Thoughts:

• When creating a viral campaign dig deep to find something that is very very relevant to the participant.  25 Things worked because most people like to talk about themselves and most people like to learn things about their friends they may not know.
• Viral campaigns work best when their is a high degree of “Desire to Pass Along”.  Facebook makes it easy for people to pass stuff along — the challenge of the SocNet marketer is to prompt that engine.