Wow!  You’ve got to check out what Graco is doing online.  Graco’s robust Social Networking presence is a great example of how businesses, especially businesses in highly regulated industries, can effectively surround their audience with a consistent online message.  What I really like is the consistency of their message.  They are amplifying their “Ready for the Road Ahead” campaign throughout.

Check out this post from Ignite Social Media (link).  And the following slide show from the Blog Council (Link).

Graco Blog:  http://blog.gracobaby.com/

Graco on You Tube: http://www.youtube.com/user/ReadyForTheRoadAhead

Graco on Flickr: http://www.flickr.com/photos/gracogettogethers/

Graco on Twitter: http://twitter.com/GracoBaby

It’s interesting that Graco has no Facebook presence yet.  I would have thought this was a natural for them.

There are a lot of great insights here on how major brands can embrace Social Networking in a meaningful way that engages their target consumers.  We’ll keep an eye on Graco and see how they develop these strategies moving forward.