Dunkin Donuts Facebook Page

Check out this interview about Dunkin Donut’s Facbook campaign by eMarketer (link). The campaign consisted of a forum on the Dunkin Donuts’s Facebook fan page set up to discuss DD’s healthy choice menu.  They now have over 430,000 fans!

To promote the forum DD reached out to their house list, bloggers, and through Facebook.  The big take away here is:

“Mr. Tryder: What stands out is that customers are interested in engaging directly with the brand in a relevant and honest way”