Check out this example of Augmented Reality from a current Papa John campaign.  Augmented Reality (AR) has come up a lot in the last month.  And there has been some interesting uses — so far my favorite is Lego’s use of AR with an instore kiosk.  Hold a Lego box up to the kiosk and see what the Lego set build in 3D.

I’m not sure that AR is the novelity dejur or here to stay.  If it is here to stay it needs better execution than this example from Papa John.  There’s something interesting to the technology — it will be interesting to see it develop.  Keep an eye on this space to see if it is a potential tactic for a promotional campaign or online/offline product.