Mountain Dew Volt Micro Site

This is a very robust online campaign for Mountain Dew Voltage.  Check out all the details at ClickZ (link here).

A couple highlights:

• Visitors got to contribute with the making of this new product by voting on flavor, packaging, ect.
• The campaign leveraged advergaming, Facebook ap, mobile, banner, email — just about everything to surround the consumer.
• The micro-site is built on and in conjunction with Yahoo.  This is an interesting way to tap into the built in audience on Yahoo.
• The campaign uses a point system to reward it’s consumers with contests and prizes.  The more the consumer is engaged with the brand the more points. More points equal more rewards.  This is advergaming PLUS continuity

The soda companies are always a bit ahead of the rest of the pack in innovating marketing.  This campaign is a good example of leveraging just about every online stratgey available.  I’ll keep an eye out for any results data.

Nielson Online Report

That’s a terrible title for a post, but it’s late and I couldn’t think of a better one.  The important point is that we’re seeing a rise in online gaming AND we need to remember that gaming is not just for zit faced teens that only leave the basement when the Mountain Dew runs low.

If you’re looking for an innovative and engaging way to reach your audience give some thought to Advergaming.  Better yet combine your Product/Brand message with a game that includes a viral/social aspect.

Thoughts:

Online gaming will continue to grow as platforms continue to grow — especially on cell phone.

Gaming provides a very interactive experience which can be very powerful for entertainment and lifestyle products.

If you’re looking to reach Moms take a very serious look at online gaming.  Especially games played via social networks like Facebook.

I came accross this example of a Walmart Advergame today and thought it worthy of sharing.  I don’t have any stats on how it is performing or if the intended audience is Moms or Kids.  But this is a good example of taking a basic game engine — in this case a simple matching game — and layering on a Walmart message.