Internet Marketing Database » cell phones http://www.internet-marketing-db.com Definitions, Examples, and Case Studies of Online Marketing Strategies by Rob Walker Sat, 30 Jan 2010 13:48:39 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Example: Innovative Social Marketing Campaign from Virgin http://www.internet-marketing-db.com/2009/01/example-innovative-social-marketing-campaign-from-virgin/ http://www.internet-marketing-db.com/2009/01/example-innovative-social-marketing-campaign-from-virgin/#comments Sat, 17 Jan 2009 22:28:35 +0000 Rob Walker http://www.internet-marketing-db.com/?p=191 Virgin's Kickbacks Program

Virgin's Kickbacks Program

Here’s a very cool campaign from Virgin mobile.  Virgin customers can grab a unique code off of the site and post it throughout their Social Network profiles (on Facebook, MySpace, Twitter, etc).  If a friend uses the Virgin customer’s code to sign up for the service the Virgin customer gets free minutes and the new referrer gets a discount.

This is pretty much an Affiliate marketing deal — but it is done on a simplistic level that gets Virgin customers to distribute a promotion threw their viral networks.  An interesting plus up might be to give the Virgin customer value for just posting the promo codes on and distributing them – rather than only rewarding them if a new customer signs up.

According the DM New the program has already drive 50,000 new sign ups!  (link)

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