SEM, CPC, Google Ad words, Paid Search

Google currently commands over 70% of all search done on the internet — so we’ll focus on the SEM opportunities Google offers.

When you “Google” the web page returns a bunch of links that the Google spider found on the web. It also returns a top link and a column of links along the right side. These are paid search results.

Anyone can buy keywords that return their advertisement in the Google results through Google Adwords.