Internet Marketing Database » CPC. Search Engine Marketing http://www.internet-marketing-db.com Definitions, Examples, and Case Studies of Online Marketing Strategies by Rob Walker Sat, 30 Jan 2010 13:48:39 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 What is Search Engine Marketing, Paid Search, Cost per Click http://www.internet-marketing-db.com/2008/12/what-is-search-engine-marketing-paid-search-cost-per-click/ http://www.internet-marketing-db.com/2008/12/what-is-search-engine-marketing-paid-search-cost-per-click/#comments Sat, 13 Dec 2008 17:48:30 +0000 Rob Walker http://www.internet-marketing-db.com/?p=20 SEM, CPC, Google Ad words, Paid Search

SEM, CPC, Google Ad words, Paid Search

Google currently commands over 70% of all search done on the internet — so we’ll focus on the SEM opportunities Google offers.

When you “Google” the web page returns a bunch of links that the Google spider found on the web. It also returns a top link and a column of links along the right side. These are paid search results.

Anyone can buy keywords that return their advertisement in the Google results through Google Adwords.

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