Internet Marketing Database » Display Ads http://www.internet-marketing-db.com Definitions, Examples, and Case Studies of Online Marketing Strategies by Rob Walker Sat, 30 Jan 2010 13:48:39 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 What is Affiliate Marketing http://www.internet-marketing-db.com/2008/12/what-is-affiliate-marketing/ http://www.internet-marketing-db.com/2008/12/what-is-affiliate-marketing/#comments Mon, 15 Dec 2008 00:20:39 +0000 Rob Walker http://www.internet-marketing-db.com/?p=60 Affiliate marketing is when an advertiser pays an Affiliate network to distribute it’s display ads to web site owners.  I’ve used Commission Junction (CJ) in the past — but there are several large affiliate networks out there.

It works like this; let’s say an insurance company wants to sell some insurance.  They could go to Commission Junction (or one of the other affiliate networks) and create an account.  They then upload their banner creative and set the amount the are willing to pay web site owners.  The beauty of affiliate marketing is that the insurance company only pays for performance — they can pay per click, per lead, or per sale. Usually they would pay per lead or sale.  So they only pay the web site owners when a sale is made.

Then a fellow with a web site logs onto Commission Junction and copies the insurance companies banner ad creative code to his web site.  If traffic to his web site converts into a sale he gets a check from Commission Junction.  Amounts vary from a couple pennies to a couple bucks per sale — depending on the product sold.

Affiliate marketing is great for products and services that are sold directly over the internet.  Or products and services that require a lot of inbound leads to generate a sale.  I like affiliate marketing because I only pay for a sale.  I get my ads all over the web and only pay when the ad generates a paying customer.

Downside of affiliate marketing is that you can’t control where you ads get displayed.  And there are a lot of unsavory characters out there doing very gray things to turn affiliate ads into sales.

]]> http://www.internet-marketing-db.com/2008/12/what-is-affiliate-marketing/feed/ 0 How do I measure display advertising ROI http://www.internet-marketing-db.com/2008/12/how-do-i-measure-display-advertising-roi/ http://www.internet-marketing-db.com/2008/12/how-do-i-measure-display-advertising-roi/#comments Sat, 13 Dec 2008 17:06:03 +0000 Rob Walker http://www.internet-marketing-db.com/?p=8 The following are the top metrics used to buy online advertising:

CPM (Cost per Thousand). Buying display advertising based on how many times the ad is presented on a web page

CPA (Cost per Acquisition) & CPL (Cost per Lead). Paying advertiser only for a desired outcome like a product purchase or filed out registration form

CPC (Cost per Click). Paying advertiser for each individual click on an ad

Additional terms used:

Impressions: The number of times an ad is displayed on a web site.

View Through: When an individual is exposed to an ad but doesn’t click on it, but later goes to your web site.

ROS (Run of Site): Buying advertising anywhere on a web site as apposed to a specific web page.

CTR (Click Through Rate). Marketers optimize CPM creative to maximize CTR

•
]]> http://www.internet-marketing-db.com/2008/12/how-do-i-measure-display-advertising-roi/feed/ 0