Above is our new president’s weekly address — on YouTube!  Next up is Recovery.gov, a web site that will track how the government spends our tax dollars.  This administration is getting into digital communication in a big way.  What does that mean to us Internet Marketers?

Thoughts

• The more the gov’t uses the Internet to communicate the more “main stream” the Internet will be viewed by main street.  Ya sure, everyone is wired and hip and online.  What will change is the ubiquity of the net — the sense that it is no longer “The Internet” and simply is.
• How long till we are voting online?  There are some hassle with this — but give it a couple years and hopefully the gov’t will directly asking the people.
• The concept of using the Internet to create the conversation will be even more pronounced once it sinks in that the biggest conversations — the gov’t — is fully transparent and engaged.  Woe be the business that continues to ignore the fact the their consumers are using the web as the largest tupperware party.