eMarketer Report on Medium Influence

As Internet marketing professionals we get really excited about the potential of the medium to influence purchase behaviour.  And we get a bit sour when we see all of the budget going to TV.  What we have to remember is that TV is still king in creating demand AND TV is still king when it comes jazzing up the buyer to get incremental product placement at retail.

TV and the Internet will merge — but which marketing discipline will trump the other?  Will the TV guys morph into Internet guys or will the Internet guys morph into TV guys.  It will be an interesting 5 years — change is coming.