We’ve seen excitement with this kind of thing before — remember the Beenz and Flooz craze?  But this is different.  This is a new low risk / high engagement way for consumers to pay for casual games — and soon other things too.  Why ask the consumer to pay $20 once up front for a game or service while you could ask them for $1.00 at a time 5 times a day for everyday they use the game/service.  Expect this new payment method to be proven and profected in the game space then move into consul and handheld games, online video, social networking, news, and maybe to TV.

There are a couple factors at play that make the micro-payment model compelling to producers and consumers.  But two overlooked factors are environmental trends and the decline in consumerism.  The next generation may feel completely comfortable with sending a $1 virtual rose bouquet on V-day rather than spending $40 of on handful of flowers that were cut from the ground to whither and die just for that special someone.