You Tube in-roll unitsSponsored Channel

Google (YouTube’s owner) is desperate to monetize YouTube. So there will be a lot of changes over the next few months in what YouTube sells as available advertising inventory.

Two current options are to run “in-roll” ad units that are displayed at the bottom of a video. See the example to the left.

The other popular option is to work with YouTube to create a custom channel. Custom channels can be designed around your campaign. YouTube then runs featured video links throughout the site to drive traffic to the custom channel.

Available options on YouTube are changing rapidly. I’ll try to keep this post up to date as I can.

YouTube Spoansored Channel